Celebrate the holiday. Promote your brand. Be the business people remember.

Green beer and Instagram posts aside, St. Patrick’s Day is also a golden opportunity for your business to stand out — literally. Whether you run a bar, coffee shop, gym, or boutique, creating a custom St. Patrick’s Day t-shirt can boost your brand visibility, build customer loyalty, and make your team look on-point while doing it.

Here’s how to turn a simple t-shirt into a smart, seasonal marketing move.

1. Get Your Staff in Matching Shirts

There’s nothing like a team in coordinated tees to make your business feel festive and professional at the same time.

Custom shirts:

  • Set the tone the minute customers walk in
  • Make your team more approachable and recognizable
  • Create a consistent brand experience
image of a flat green shirt with a customizable st. Patrick day design showing a leprechaun with a beer
image of a flat green shirt with a customizable st. Patrick day design that shows a leprechaun with the text feelin' lucky below him
image of a flat green shirt with a customizable st. Patrick day design that features a clean badge design

Tip: Add your logo to the sleeve or back so it’s visible, but let the front design lean fun, festive, and on-theme. It makes the shirt wearable after the holiday — which means more brand exposure.

Design a staff shirt now →

2. Create a Photo-Op with Branded Merch

People want to post their St. Paddy’s outfits — give them a reason to tag you.

Try this:

  • Offer a limited-edition green tee with a funny saying and your logo
  • Set up a small “photo wall” or festive backdrop
  • Give a discount or freebie to customers who post and tag your business wearing the shirt
image of a flat green shirt with a customizable st. Patrick day design that says "oh for luck's sake"
image of a flat green shirt with a customizable st. Patrick day design with a shamrock and text that says "here for the shenanigans"
image of a flat green shirt with a customizable st. Patrick day design that says "can't pinch this"

📈 Bonus: That’s user-generated content and organic reach for your brand, all for the cost of a shirt.

3. Bars & Breweries: Sell or Give Away Limited-Edition Tees

For service industry businesses, holiday t-shirts = walking ads.

  • Sell them as limited-edition merch for St. Patrick’s Day 2026
  • Include them in a drink package or VIP pass
  • Use them as giveaways in social media contests or games

Fun slogans like:

  • “Shamrock & Roll – [Your Business Name]”
  • “Kiss Me, I Bought the T-Shirt”
  • “Zero Luck, All Hype – [Your City]”
image of a flat green shirt with a customizable st. Patrick day design that says "shamrock and roll"
image of a flat green shirt with a customizable st. Patrick day design that says "meet me at the pub" and features a leprechaun
image of a flat green shirt with a customizable st. Patrick day design that shows a fun badge design with a skeleton drinking

Explore St. Patrick’s Day t-shirt designs →

4. Use Tees for Internal Culture, Too

Even if you’re not a customer-facing brand, a little holiday spirit goes a long way with your team. Surprise employees with fun shirts that include your logo + a festive design. It builds team culture and shows you're thinking beyond just the bottom line.

image of a flat green shirt with a customizable st. Patrick day design that shows a checkered shamrock
image of a flat green shirt with a customizable st. Patrick day design that has a leprechaun design and checker design
image of a flat green shirt with a customizable st. Patrick day design that says "me lucky shirt"

Bonus idea: Get a group photo, post it to LinkedIn or your company’s social, and show your followers that you celebrate the small things. (It humanizes your brand.)

5. Think Beyond March 17

Design your shirt to be wearable year-round, not just on the holiday.
That means:

  • Keep slogans fun, not cringey
  • Use green, but choose wearable shades (forest, sage, olive)
  • Make your logo a secondary element, not the main event
image of a flat green shirt with a customizable st. Patrick day design that says "happy go lucky"
image of a flat green shirt with a customizable st. Patrick day design that shows shamrocks in a field
image of a flat green shirt with a customizable st. Patrick day design that says lucky

A well-designed tee turns into walking marketing that gets worn on repeat — at the gym, grocery store, or out with friends.

Recap: Why Businesses Should Use T-Shirts for St. Patrick’s Day

✔️ Affordable seasonal marketing
✔️ Easy way to boost brand visibility
✔️ Great for team morale
✔️ Perfect for customer engagement
✔️ Shareable content built-in

Ready to Make Your Custom St. Patrick’s Day Shirts?

Whether you’re dressing your staff, hosting an event, or just want your business to get in on the fun, UberPrints makes it ridiculously easy.

Design in minutes. Order for the whole team.
Get your business seen — and remembered.

Start your St. Patrick’s Day design →