How Echo Hill Orchards Grew Their Brand with Custom T-Shirts

From Apples to Apparel: How One Orchard Made Merch That Matters

Echo Hill Orchards has long been a staple in Monson, Massachusetts. Known for their pick-your-own apples, orchard-grown wines, and signature drinks like the Hoochie Coochie (yes, really), this family-run business has built a loyal community that keeps coming back for more.

So when they decided to design custom t-shirts to extend their brand beyond the farm gates, it wasn’t just a good idea but a great one. With help from UberPrints, Echo Hill transformed their shirt printing strategy into a must-stop merch setup, turning customers into walking ambassadors.

Key Takeaways

Echo Hill uses custom apparel for small businesses to boost brand recognition and customer loyalty.
They simplified their merch game with bulk t-shirt printing, free shipping, and repeat-friendly ordering.
Their shirts are now a top-selling product, serving as promotional gifts and genuine revenue drivers.
The design process is simple, flexible, and perfect for small teams.
Check out their shop → Echo Hill Merch Page

Meet Echo Hill Orchards

Echo Hill isn’t just a farm. It’s a whole vibe.

Run by the Krupczak family, the orchard hosts seasonal events, wine tastings, trivia nights, and food truck weekends. They’re known for pick-your-own peaches, apples, sunflowers, and pumpkins, plus signature cocktails like the Spicy Lemonade and Farmer Richie. Oh, and yes—sangria buckets are a thing here.

They’ve built a brand rooted in local pride, hard work, and connection. So when they wanted to level up their identity with branded apparel, they came to UberPrints.

From Orchard to Outfit: A Brand in Bloom

The goal? Give customers something they’d actually wear and post about.

Echo Hill launched a line of custom t shirts featuring everything from their company logo to inside jokes (we’re looking at you, Hoochie Coochie). The results? Instant hits. These weren’t your average promo products—they became part of the experience.

Even the team got in on it, rocking matching custom uniforms that made them feel cohesive and camera-ready for the next tasting flight.

Bulk Orders = Big Wins

When you’re running a busy seasonal operation, planning ahead is key. That’s why Echo Hill leaned into bulk orders early and never looked back.

By ordering in volume, they unlocked bulk discounts, got better pricing, and avoided mid-season merch emergencies. They mixed shirt styles, added sweatshirts and hoodies, and customized every piece to match their vibe.

They also kept their budget in check by using fewer ink colors per shirt design and choosing versatile fonts that looked great on every fit.

The Custom Apparel Process: Farm-Friendly, Stress-Free

No design degree? No problem.

Echo Hill used our online platform to customize their merch from start to finish. They uploaded their own designs, chose layouts that matched their aesthetic, and previewed every tweak in real time.

Their feedback? It was easier than baking one of their apple pies (and faster too). And with saved templates and a reordering system built for repeat group orders, it’s a smooth ride from first draft to final print.

Their Merch Is More Than Merch—It’s a Movement

Echo Hill’s shirts hit different. From the heartfelt Farmer Greg tee (created to honor Gregory Krupczak and support suicide prevention) to their hilariously on-brand bestsellers like “Hotter Than a Hoochie Coochie,” “Bad Day to Be a Spicy Lemonade,” and “This Mule’s Packing,” every item is packed with meaning and memory.

These aren’t just gifts or promotional products; they’re wearable extensions of the Echo Hill experience. And they sell fast.

Want to Create Your Own Orchard Moment?

You don’t need a tractor or a tasting room to make great merch.

Whether you’re running a farm, a coffee shop, a nonprofit, or a side hustle, UberPrints makes it easy to create and print custom shirts and apparel that customers actually want to wear.

Start with a single order to test the waters or go big with a bulk t-shirt printing run. Either way, we’ll help you hit your goals without maxing your budget—and yes, we’ve got free shipping.

Start your bulk order now Shop Echo Hill’s merch here

Summary

Echo Hill Orchard turned their love for farming (and fun) into a merch line that grows with their brand. With smart shirt printing, smart design, and a whole lot of personality, they turned fans into regulars—and regulars into a movement.

If you’re ready to do the same, we’ve got the tools. You bring the logo, we’ll bring the rest.

Frequently Asked Questions

Q: Can I order different sizes and styles in one batch? Yup! You can mix sizes, colors, shirts, jackets, and sweatshirts in one go. Perfect for group orders or seasonal refreshes.

Q: What’s the best way to save money? Fewer ink colors, large bulk orders, and hitting our free shipping minimum. We also offer tools to help you stay under budget without sacrificing style.

Q: Can I reorder designs later? Totally. We save your shirt designs and layouts so you can reorder (or remix) anytime with zero hassle.

Q: What products can I customize? Tons—t-shirts, hoodies, hats, tote bags, and more. Whether you need promo products, custom apparel, or something for your team, we’ve got you covered.

Want to visit the orchard behind the tees?

Echo Hill Orchards Winery & Distillery, 101 Wilbraham Rd, Monson, MA echohillorchards.com