How Custom-Designed Shirts Can Boost A Construction Company’s Business

Jessica Milan -

Making custom clothing for yourself or someone else can be tons of fun (especially if you’re a prankster), but making them for a company has its uses too. There is no shortage of companies in various industries that would benefit from a custom shirt that represents them and their idea - construction companies very much included.

It might sound strange at first, but there are several advantages your business can reap when outfitting your team with self-created shirts. Allow us to elaborate.

Get an advantage over others with custom shirts 

While custom t-shirts, hoodies, and whatnot can be a uniform of sorts, they are much more than that. They can help:

  • Enhance safety on the job - wearing brightly colored apparel (like neon yellow or orange) is super important since it distinguishes construction workers from their surroundings. It also helps in meeting safety regulations and reduces the risk of accidents.
  • Overcome competition - having specialized shirts can add value to your company’s brand. Having employees wear customized shirts that proudly show off the company logo and agenda will make them appear professional as opposed to someone who pulled up in an unmarked truck and the nearest piece of clothes they grabbed. Simply put, looking the part can give you an edge over your competitors.
  • Improve team identity - when you create t-shirts or any other piece of clothing, you promote a sense of unity and professionalism among the team, thus making them feel part of a cohesive unit. This unified appearance can enhance morale and pride in the team's accomplishments.
  • Market your brand - custom shirts serve as a walking ad for your business. They’re a cost-effective marketing tool that continues to promote your brand whenever they are worn, whether on the job site or in public.

As you can see, custom t-shirts and the like are much more than just something for the employees to wear. They have a multitude of uses and will make your company stand out with a consistent and visually pleasing look.

How to make the most out of your look

Now that we have gone over how custom shirts are both cool and beneficial, it’s time for the fun part - designing! Based on our experience, here are the key best practices when it comes to getting the branding part right.

1. Use high-visibility and bright colors - it goes without saying that safety is paramount for construction workers. Having t-shirts or long-sleeve shirts that immediately catch the eye helps your workers remain visible on-site, especially in low-light conditions. Plus, high-visibility and brightly colored clothes ensure compliance with safety regulations. For added safety, the shirts can be paired with reflective tape.

Something like this: 

2. Industry-specific icons - incorporating industry-specific elements adds a professional touch to your designs. For example, clipart tools like hammers, wrenches, or hard hats can reinforce your company’s expertise in construction.

3. Easy-to-read fonts - bold and legible fonts see to it that your company’s name and logo are visible and understandable from a distance. You should consider including essential details such as your company’s phone number or website, making it easy for potential clients to contact you.

4. Leverage the sleeves - construction workers often wear reflective safety vests (our first point) to make them more visible to others on the job site. While this may cover most of the design on a shirt, it usually leaves sleeves (a little bit of rhyme for you) as the most valuable printing “real estate”. So, you’d do well to seize the opportunity and add your logo or another branding element for better brand recognition. 

These images are just a small sample when it comes to experimenting with the designs. To get the full picture of all the bells and whistles, be sure to visit our custom construction shirt pages.

UberPrints offers a wide selection of clipart tailored to the construction industry, making it easy to create designs that resonate with your crew. From construction equipment to safety symbols, you can find various images that align with your brand and the nature of your work. 

That’s not all. Besides the extensive library of clipart and fonts, our design studio allows you to upload your logo and images to truly create something unique.

Create your perfect custom shirt

Investing in custom construction shirts is a smart move for any construction company. Whether you need high-visibility gear for safety, durable shirts for tough work conditions, or simply want to foster a sense of unity among your team, custom-printed shirts will do the trick. 

With our design studio and extensive selection of products that includes long-sleeve cotton tees, pullover hoodies, short-sleeve pocket tees, and more, creating the perfect shirts for your crew has never been easier. Stand out on the job site, keep your workers safe, and promote your brand - doesn’t get better than that.